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Sr. Meta Marketing Specialist

We are seeking for an accomplished professional with minimum 3 years of experience. The ideal candidate needs to be a self-motivator who is passionate and willing to work in a bright, busy, deadline-driven environment.

Sr. Meta Marketing Specialist Apply Now

  • Location: Gurgaon
  • Job Title: Sr. Meta Marketing Specialist
  • No of Positions: 1
  • Experience : 3-5

Required Skills

  • Excellent communication skills
  • Ability to create innovative marketing programs
  • High proficiency with excel (using it to configure, analyse, present data)
  • Basic knowledge of database and architecture 
  • Exposure to marketing automation & Analytics tools like Appsflyer, Google Analytics, etc. 
  • Strong analytical background with experience in SQL. 
  • Experience in managing marketing activities with and through third-party tools.

Job Responsibilities

  • Work with Travel meta partners such as Google Hotel Price Ads, TripAdvisor, Trivago, Skyscanner and Kayak to achieve daily/monthly/quarterly transaction targets at lowest cost.
  • Work with the partners to increase marketing efficiencies while scaling up campaigns.
  • Run and analyse continuous multiple experiments to find new opportunities of growth and efficiency. 
  • Implement bidding adjustments, identify tests opportunities and evaluate results.
  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analysing traffic data). 
  • Oversee and continue to improve pricing, attribution, and overall data access to analyse key metrics & provide complete performance reporting with relevant actions on insights gained.
  • Build regular reports to measure channel performance, to make data-driven decisions on P&L management, to help troubleshoot day-to-day issues, and to identify opportunities.
  • Cross functional collaboration with category, revenue and technology teams to improve competitiveness in the Meta landscape and with product teams to enhance conversion rates.
  • Communicate performance trends and present findings to the wider team.
  • Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages and ensure creative validation through experimentation. 
  • Use Google Analytics, and other third-party tools, to analyse and showcase the effectiveness of our digital strategies, including creating ad hoc and recurring reports. 
Apply Now

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