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PPC Executive

Looking for a candiadte having good exposure of PPC, campaigns, google adwords.

PPC Executive Apply Now

  • Location: Gurgaon
  • Job Title: PPC Executive
  • No of Positions: 2
  • Experience : 1-3 Years

Required Skills

•         Knowledge of PPC industry technologies and tools

•         Should have the capacity to work under pressure

•         Delegation of work across a team

•         Deployment of strong communicate skills (interpreting search-marketing to clients)

•         The ability to manage client expectations

•         Excellent experience of MS Excel and numeracy skills

•         Burning passion for and understanding of digital media in general

•         Web development experience would also be advantageous.

Job Responsibilities

We are looking to recruit a PPC Executive who has 1-3 years of proven experience of working in a PPC environment. This role is responsible for optimising use of PPC advertising across a variety of channels, including customer segmentation targeting, maximising reach and PPC effectiveness against agreed targets and ensuring measurable quantifiable ROI.

 

•         At least one years’ paid-search experience (paid-search strategy and implementation)

•         Responsible for search-product/ service delivery and team performance

•         Be the senior contact for paid-search client accounts

•         Deliver paid-search according to the targets and requirements of clients

•         Develop search-marketing strategy for major accounts, driving their growth and maximising business performance via search for clients

•         Be responsible for team operations and team output

•         Oversee the optimisation of campaigns manually and deploy bid management tools for ongoing paid-search

•         Manage direct reports in order to oversee/ optimise campaigns as effectively as possible

•         Use performance reporting data to regularly interpret results for clients.

•         Perform keyword-research and keyword–selection on pay-per-click campaigns

•         Identify strategic ways to improve PPC campaigns and recommend them to clients

•         Use bid-management tools and data modelling to increase PPC campaign effectiveness

•         Analyse campaign key metrics, results and performance

•         Optimise campaign click-through and conversion rates

•         Ensure landing pages are optimised for search-engine quality, thus acting as liaison with search-engine contacts.

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