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Sr. Digital Marketing Executive

Fantastic opportunity for someone with exceptional knowledge of search marketing to join one of the UK’s leading media agencies. The person is responsible for coordinating and implementing SEO strategies for clients. The right personal for this job will be very analytical, goal orientated and have great interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved

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  • Location: Gurgaon
  • Job Title: Sr. Digital Marketing Executive
  • No of Positions: 2
  • Experience : 4-7 Years

Required Skills

    • Significant experience of the standard suite of SEO tools (such as SEM Rush, Advanced Web Ranking, Spyglass, Google Analytics and Google Search Console) and the ability to spot trends errors and opportunities on behalf of our clients.
    • The ability to explain technical issues in ways that non-technical clients can understand, and technical staff can implement.
    • An analytical and inquisitive mind that can spot trends and opportunities for our clients and proactively take action.
    • A confident communicator at all levels.
    • Highly numerate and good with numbers.
    • A high standard of written and spoken English.
    • Obsessive attention to detail.
    • A confident and clear communicator.
    • Hunger for success.
    • High levels of commercial awareness and commercial acumen.
    • Intermediate use of Microsoft Excel and a confident user of Microsoft Power Point.
  • Experience
    • At least 4 years’ experience working in an advertising/digital and working with internal and external customers.
    • A proven track record of SEO success and the ability to articulate this as a compelling story or case study.
    • A good understanding of where SEO fits in to the digital marketing mix and its relationship with content marketing and paid advertising.
    • Proven track record of establishing internal relationships to ensure the business meets and exceeds customer expectations.

Job Responsibilities

  • Monthly review and analysis of each client’s website to ensure it is as SEO friendly as possible. This includes but is not limited to the following:
                 o Deliver SEO audits with actionable recommendations
                 o Analysis of onsite content – blogs, landing pages etc.
                 o Inbound link profile analysis.
                 o Optimising website content and generating landing pages.
                 o Technical SEO – Crawl errors, data mark up, XML site maps and XML feeds
                 o Onsite optimisation of meta tags on key pages.
                 o Performing keyword, competitor and market analyses for clients and prospective clients.
                 o Link building and killer content. Agreeing with the client and content marketing team each month what content is to be promoted. Each quarter you will co-ordinate killer                        content to be delivered against the keyword needs of the client website.
                 o Well-presented monthly report to include recommendations for continued improvement against agreed objectives.
                 o Co-ordinate user experience reviews with the Design team
  • To manage a portfolio of existing accounts and understand what success looks like for each client.
  • Actively managing and escalating any website issues to the account manager or head of digital marketing in a prompt and efficient manner.
  • Managing, delivering and reporting on successful Google AdWords and Meta campaigns, managing budgets and creating successful advertising.
  • Meeting with the Content Marketing Manager on a bi-weekly basis to review client performance and take action to improve as required.
  • To find out which new content ideas are being done by other websites competitors which can be pitched to our clients.
  • Ensure that the agency CRM system is used and is up to date at all times.

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