Monthly review and analysis of each client’s website to ensure it is as SEO friendly as possible. This includes but is not limited to the following:
o Deliver SEO audits with actionable recommendations
o Analysis of onsite content – blogs, landing pages etc.
o Inbound link profile analysis.
o Optimising website content and generating landing pages.
o Technical SEO – Crawl errors, data mark up, XML site maps and XML feeds
o Onsite optimisation of meta tags on key pages.
o Performing keyword, competitor and market analyses for clients and prospective clients.
o Link building and killer content. Agreeing with the client and content marketing team each month what content is to be promoted. Each quarter you will co-ordinate killer content to be delivered against the keyword needs of the client website.
o Well-presented monthly report to include recommendations for continued improvement against agreed objectives.
o Co-ordinate user experience reviews with the Design team
To manage a portfolio of existing accounts and understand what success looks like for each client.
Actively managing and escalating any website issues to the account manager or head of digital marketing in a prompt and efficient manner.
Managing, delivering and reporting on successful Google AdWords and Meta campaigns, managing budgets and creating successful advertising.
Meeting with the Content Marketing Manager on a bi-weekly basis to review client performance and take action to improve as required.
To find out which new content ideas are being done by other websites competitors which can be pitched to our clients.
Ensure that the agency CRM system is used and is up to date at all times.