Job Responsibilities
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Monthly review and analysis of each client’s website to ensure it is as SEO friendly as possible. This includes but is not limited to the following:
o Deliver SEO audits with actionable recommendations
o Analysis of onsite content – blogs, landing pages etc.
o Inbound link profile analysis.
o Optimising website content and generating landing pages.
o Technical SEO – Crawl errors, data mark up, XML site maps and XML feeds
o Onsite optimisation of meta tags on key pages.
o Performing keyword, competitor and market analyses for clients and prospective clients.
o Link building and killer content. Agreeing with the client and content marketing team each month what content is to be promoted. Each quarter you will co-ordinate killer content to be delivered against the keyword needs of the client website.
o Well-presented monthly report to include recommendations for continued improvement against agreed objectives.
o Co-ordinate user experience reviews with the Design team
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To manage a portfolio of existing accounts and understand what success looks like for each client.
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Actively managing and escalating any website issues to the account manager or head of digital marketing in a prompt and efficient manner.
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Managing, delivering and reporting on successful Google AdWords and Meta campaigns, managing budgets and creating successful advertising.
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Meeting with the Content Marketing Manager on a bi-weekly basis to review client performance and take action to improve as required.
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To find out which new content ideas are being done by other websites competitors which can be pitched to our clients.
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Ensure that the agency CRM system is used and is up to date at all times.
